Question 1

Why is CPM important for my marketing?

Accepted Answer

CPM allows you to normalize costs across different media channels so you can compare which platforms provide the cheapest reach for your target audience.

Question 2

What is a 'good' CPM?

Accepted Answer

A 'good' CPM varies significantly by industry, audience targeting, and ad format. High competition in niches like finance or tech usually results in a higher CPM compared to broader consumer goods.

Question 3

Does a lower CPM mean better performance?

Accepted Answer

Not necessarily. While a low CPM means you are paying less for impressions, it does not guarantee high engagement or conversions. Always balance CPM with metrics like CTR (Click-Through Rate) and CVR (Conversion Rate).

CPM (Cost Per Mille) Calculator