Question 1

What is a 'good' CPC?

Accepted Answer

A 'good' CPC varies significantly by industry, competition, and keyword popularity. Generally, a good CPC is one that keeps your overall Cost Per Acquisition (CPA) low while maintaining a positive return on investment.

Question 2

Why does my CPC change over time?

Accepted Answer

CPC fluctuates based on factors like advertiser competition, Quality Score, ad relevance, and the platform's bidding algorithm. If more competitors bid on your keywords, your CPC is likely to increase.

Question 3

How can I lower my CPC?

Accepted Answer

You can lower your CPC by improving your Ad Quality Score, targeting long-tail keywords, refining your ad copy to increase click-through rates (CTR), and optimizing your landing page experience.

CPC (Cost Per Click) Calculator